Social Media Trends 2025 Hubspot 2025. Social media users have grown from 2.5 billion in 2017 to 4.89 billion in 2023. Visual and interactive content can go a long way toward making a complex product relatable and engaging new audiences.

Social media is the highest roi marketing channel as it continues to evolve with ecommerce. Social media users have grown from 2.5 billion in 2017 to 4.89 billion in 2023.